Innovation

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Innovation 




  • Disruptive innovation refers to innovations and technologies that make expensive or sophisticated products and services accessible and more affordable to a broader market.
  • Disruptive innovation refers to the use of technology that upsets a structure, as opposed to "disruptive technology", which refers to the technology itself.
  • Amazon, launched as an online bookstore in the mid-1990s, is an example of disruptive innovation.
  • Disruptive innovation requires enabling technology, an innovative business model, and a coherent value network.
  • Sustaining innovation is the process of innovating to improve products and services for existing customers.

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